a hands on digital marketing skills provider based in northern ireland:
1. internet marketing - 20th November
2. paid search managemenT - DATE TBC
3. email marketing - date tbc
4. social media - date tbc
internet marketing
During the training course we will discuss the key search engine marketing (SEM) methods deployed by online marketing professionals to ensure greater search engine visibility. This will include a detailed dissection of search engine optimisation (SEO) and pay-per-click (PPC) marketing techniques. We will also cover affiliate marketing strategy as well as email marketing and display advertising from a strategic, creative and technical perspective.Most importantly, we will focus all learned material on your specific online marketing and website requirements in order that you are fully empowered by the end of the course. We also supply a printed reference manual containing course notes, recommended 3rd party suppliers, case studies and technical examples. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).
This is a hands on workshop style course, you will walk away with a real life understanding of all the various aspects of online marketing enabling you to put this knowledge to use within your company.
Want to know more?
Click on the link for a more detailed breakdown of this particular course.
paid search management
Pay per click (PPC) is an internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Their are many search engines worldwide that operate this model the most commonly recognised and visited being, google, yahoo, bing "Did you know the most commonly search for keyword phrase in Northern Ireland in 2008 was "abc.com"
...Did you know that in Northern Ireland, during May 2009, 125,523 people used search engines to look for a business or service.
During the training course we focus most practical work on Google AdWords training, assessing best practice for keyword matching, ad group structure, creative optimisation and listing position strategy. Finally, we will review areas such as landing page and click fraud strategy. As with our SEO training course, the emphasis will be on your own paid-search marketing strategy and website.
We also supply a printed reference manual containing course notes, recommended 3rd party tools and case studies. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).
Want to know more?
Click on the link above for a more detailed breakdown of this particular course.
email marketing
…Traditional direct mail costs between £1 and £3 per recipient and can take over a month to complete. With email, the cost can be reduced to pennies per recipient and completed in hours.
During the email training course we will cover essential background research before moving on to talk about email marketing strategy, campaign planning and emailing for acquisition versus retention. Following on from this we will discuss important HTML email design and technology considerations as well as how to test your emails to improve inbox deliverability. We can also spend time focusing on your own e-marketing requirements. The course includes practical exercises and Q&A sessions.
We also supply a printed reference manual containing course notes, recommended 3rd party suppliers, case studies and technical examples. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).
We will introduce you to the software solutions that will help you succeed with email marketing.
Want to know more?
Click on the link above for a more detailed breakdown of this particular course.
social media
...Social media has turned the web upside down in the last few years and has the power to literally make or break your online marketing campaign.
Catalyst Trainings social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media 'social'; examine why it's important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.
The day will be led by Barry Rollins, an independent digital media consultant with over ten years experience in digital media, during which time he has worked on strategies for the likes of UBS, NatWest, John Lewis, Airbus, Toyota, Carphone Warehouse.
Want to know more?
Click on the link above for a more detailed breakdown of this particular course.
